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The challenge
Client D’s brand speaks to a niche audience. That’s both the power and the problem. When we started, his visibility was limited. The anime + fashion + streetwear crossover wasn’t something LinkedIn typically celebrated, and with such a narrow audience, building traction wasn’t going to be a numbers game.
We needed a positioning strategy that made his brand make sense on LinkedIn — not just as a product, but as a founder story worth following.
The Approach
We focused on personal branding. I worked closely with Client D to help him understand what kind of content works on LinkedIn — and more importantly, why.
Together, we built a strategy around:
- Founder-led storytelling – We made Abu the face of the brand, not just the man behind it.
- Visual consistency – Every post reflected the bold, creative spirit of Brand D — even without a product shot.
- Niche-to-network positioning – We didn’t chase reach. We created resonance among people who understood the aesthetic.
Client D followed the plan with precision. That’s what turned strategy into traction.
The Outcome
Within a few months, Client D’s LinkedIn following grew from double digits to 2,000+ — not through virality, but through trust.
He began getting connection requests from clients in Dubai, interest from potential investors, and inbound messages from creators and founders who respected his vision.
Most importantly, his brand started conversations — the kind that lead to collaboration.
What Made It Work
The niche was never the limitation. It was the positioning that unlocked growth.
We didn’t dilute the aesthetic to fit the platform. We found a way to make the platform understand the aesthetic.
Let’s Hear From Our Client:
